Classic redesign for a food retailer: Alessandri, Design & Brand Manufactory. For the Lenz Moser w inery. For the Hofer supermarket chain. For better recognition. For its customers.
After we had picked up the bottle in front of us and used it to help us ruminate a little, the design solution materialised with relative clarity. The time was ripe to reintroduce the classic vine leaf motif – once a popular visual, it has steadily been disappearing from domestic winegrowers’ labels since the 70s. And with Lenz Moser seeing it just the same way, we were soon in business.
