A brief from a client in Germany: Julius Hilger, restaurant specialist, well-travelled bon viveur and trained bartender, has been bringing spirits to market since 2020. In tune with his American roots, he creates his own recipes using only the best ingredients to create classic drinks for the international bar scene under the label Marshalls LQR.
Where we come into it all: a new design for old fashioned drinks. A contemporary retro look with a dash of Americana in the form of a strapping Civil War soldier. Whatever they once gloriously fought and stood for, our hero stands in for the letter “I”.