Armin Huber came to us because his neighbours, the Jurtschitsch family, had already done so in the mid-nineties – making them one of the first wine brands that Alessandri developed.
At the initial briefing Armin Huber shared a gem with us: “My house is my identity.” So it was clear that the house would have to be part of the pictorial trademark. And the inconspicuous name “Weingut Huber” would be upgraded to the more memorable “Armin Huber”. After all, Armin’s wines carry his identity.
