Ouroboros, Quo vadis, Pegasus, Franz Josef – the names of some of the wines marketed by the Pitnauer family under its Toplinie range. We had the honour of cloaking them in a new aesthetic mantle.
Legend has it that fairytale fan Pitnauer had already unearthed a mythological tale to go with each name. Which we then transformed into a set of vivid, story-rich tableaux. The legend lived up to the hype. And it was a complete delight to work on. We even took the story and ran with it, true to our own belief that big wines deserve big labels. So, we went bold rather than subtle.
Illustration: Fritz Dorfner
